Due to the uniqueness of everyone’s endocannabinoid system, CBD does not affect any two people the same way. There are a host of factors that influence its efficacy, including genetics, previous history of use, general health, weight, ethnicity and so on. Therefore, while one person may find that 15 mg of CBD a day works wonders for suppressing appetite and boosting weight loss, another may require up to 100 mg (or more) in order to achieve the same results (or they may not experience any results at all).

Furthermore, a study published in the Journal of Neuroendocrinology has suggested that the ECS is capable of stimulating specific areas of the body involved in metabolism, such as the skeletal muscles and GI tract. This happens due to the presence of anandamide and 2-AG, which are two naturally-occurring compounds in the body that interact with the CB1 and CB2 receptors.
Interestingly, over-activation of the endocannabinoid system, primarily via CB1 receptor activation, contributes to increased abdominal obesity (i.e., fat gain along the midsection), glucose uptake into adipocytes (fat cells), and insulin resistance in muscle tissue. This “metabolic dysfunction” sets up a vicious cycle whereby further insulin resistance in muscles and the liver increases abdominal obesity and further CB1 over-activation, resulting in greater food-seeking behavior, increased appetite, and increased body fat gain.
Another study published in 2012 by Farrimond et al. examining the effects of different phytocannabinoids, such as cannabinol (CBN) and CBD, on feeding patterns in rats supports the theory that different cannabinoids modulate CB1 receptors and enhance appetite and metabolism with opposing effects. This study demonstrated that cannabinol increased food intake and body weight gain, while CBD decreased food consumption and weight gain. If your guess is that in this study CBD was also working by “tanning” WAT to BAT, then you are likely spot on.
Researchers wrote in 2011 that one of the most important functions of endocannabinoids and CB(1) receptors are to enhance the energy storage conversion into fat and reduce energy expenditure by influencing both lipid and glucose metabolism. Although normally well controlled by hormones etc., the endocannabinoid regulation of energy balance can become dysregulated and contribute to obesity, dyslipidemia and diabetes (type 2).
Before using CBD for weight loss, it is vital to ensure that you are using a quality product, as this has a significant impact on how much it can aid you in losing weight and maintaining what you lose. A company using domestically sourced organic hemp that has been grown in clean soil is your best choice. You also want to make sure third-party lab testing is done on a regular basis and that the extraction methods used in the manufacturing process are clean and solvent-free.